We search for pretty much everything online these days. Even going out to dinner be it at the spur of the moment or a planned celebration isn’t immune to a bit of Google love.
With potential restaurant and cafe patrons using their mobile devices to search for dining out options, it’s strange that many restaurant and cafe websites fail to entice diners or include essential information potential diners will use to decide where to go. What’s even worse is that so many restaurants and cafes don’t even have a website!
We’ve done some research to discover what potential diners want included on a restaurant or cafe website, here’s what diners are asking for…
1. The correct address.
You’d be amazed how many restaurants and cafes forget to incude this on their website.
2. Opening hours.
Many restaurants close on Mondays, some close on public holidays. List your hours on your website.
Street Parking after hours in the Brisbane CBD has become contentious for traders and restaurants as the Brisbane City Council now charges for street parking until 10pm. Give parking suggestions, especially if off street parking is nearby and details of any incentives you have for your diners.
4. Independent reviews.
Are reviews by a professional independent restaurant reviewer available to read? Potential diners love to read these published reviews so provide a link or include them on your website in the press page.
5. Current menu with prices.
Our survey respondents want to see the current menu on the website. Getting excited about the experience you have and what you’re going to order begins long before you arrive.
6. Chef profile and produce.
Who is the chef in charge of the kitchen? What is the style of the food served, where does the produce come from? Diners like to educate themselves and come prepared to fully participate in the dinning experience. Information about chef and ethos of the restaurant adds to the experience.
7. Photos of the ambience in the restaurant.
Potential diners want to see photos off the ambience of the restaurant and cafe so they can see if it is the right fit for their personality and their occasion.
8. Photos of the dishes on the menu.
YUM! Dare potential diners to resist coming to your restaurant! Professional photos of the dishes on the menu will get diners in the door and ordering an extra course.
9. BYO or licensed.
Diners want to know if a restaurant or cafe is BYO so let them know on your website, it’s much better than the inconvenience of having to duck off to the local bottle shop after they arrive.
10. Payment methods including surcharge for credit card.
Some restaurants (frequently those within large hotels) charge a surcharge for credit card payment as it is hotel policy. Publish these surcharge details on your website so diners can make necessary arrangements, it’s so much better than the awkward surcharge conversation when it comes time to pay the bill.
11. Online booking system.
Some respondents want to be able to make a reservation online in their own time.
12. A mobile device friendly website.
Of course it goes without saying that the website needs to be designed so it can be viewed properly on mobile devices (iOS and android). Flash doesn’t work on iOS devices.
So there it is, twelve things potential diners want included on restaurant and cafe websites. How many of these items does your website include?
Our restaurant and cafe clients are able to change the photos on their websites at any time using the image library of professional images we provide them. If you don’t have access to professional images and would like to know more about our approach to food and restaurant photography, give us a call on 07 3397 6552, we’d be delighted to help you.
The images you see here are some from a shoot I did at Fat Noodle to be part of a noodle feature for SBS Feast Magazine.
Needless to say, dining at Fat Noodle is probably going to cost you a lot less and be far more satisfying than heading into the casino for a flutter.
Is Italianicious Magazine on your reading list? If you love all things Italian, it should be!
The images here of Brisbane chef Domique Rizzo were featured in the September/October 2013 issue of Italianicious. Dominique prepared a range of dishes inspired by her recent travels to Sicily.
Italianicious magazine provides recipes for each of the dishes photographed and process shots on a signature dish in this case, Pollo alla Nissena. Being a food photographer, working with Danielle, Editor of Italianicious is always a pleasure as was photographing Dominique Rizzo and her dishes.
Did you know Italianicious is now available for iPad?
What’s not to love about catching up with friends after work or on a lazy Sunday afternoon. With so many new bars and places to eat out in Brisbane, how do you choose where to go for a drink and a bite with friends?
Finding a cool breeze on a hot day is one box to tick, a good view is another. Good food; of course!
The images you see here are some of the images from a food photo shoot I did for Matt Moran’s Riverbar & Kitchen. Riverbar ticks the boxes, it’s a very relaxing place to be in the afternoon/evening with friends.
My approach to commercial photography is pretty simple, I help my commercial clients build their own library of images they can use for all their marketing needs including website use, social media, editorial and restaurant reviews.
Enjoy the pics, as I write, it’s just before lunchtime, they are making me hungry!
Have you been to Mrs Luu’s Vietnamese Canteen in Milton?
If you’re driving through Milton around lunchtime and you’re feeling peckish, it’s definitely worth a stop. I can vouch for the Banh Mi, it’s absolutely delicious.
These images are from a photo shoot I did for SBS Feast Magazine. Next time I’m in Railway Terrace, Milton, I’ll definitely be dropping in for lunch.