I was involved in a very special national project last year that highlights the importance and value of images that inspire, share and communicate.
Working with Brisbane based creative agency, Red Candy and Weston Milling, I visited and photographed a cross section of Weston Milling’s customers all over Australia. Their customers had operations that ranged from big to small, large scale production to tiny premises. All had a unique story to share.
My brief was to be a documentary photographer, (my specialty) and capture the essence of each business, going behind the scenes to photograph production, key people and of course some of the amazing product made to entice.
It was an awesome project, there were times I was up ladders, secured by safety harness to the top of scissor lifts, dressed in protective jackets and hairnets, squeezing into tight spaces. My camera and I were often covered in flour, what a sight I must have been.
The end result of the project is the great bit. Seeing it all come together is so satisfying. Weston Milling published their 2012 calendar using my images of their customers businesses, the calendar has been distributed widely to their customers and potential customers. Weston Milling are clearly a company who care about each businesses they supply, they have been innovative in showcasing the stories of these businesses on their own website.
Weston Milling now have their very own image library of unique images to use in their printed materials, brochures, product catalogues and web based marketing materials. Having your own unique images is much more powerful than using standard stock images that may also appear on competitors marketing materials.
Congratulations to all at Weston Milling and Red Candy Agency for being so innovative and setting the standard for supplier/customer relationships. A big thank you as well to each of the businesses I photographed, It was a pleasure to work with you all on this exciting project.
Below are just some of the images from this project. Businesses featured in the 2012 Weston Milling Calendar were:
- Uncle Bob’s Bakery, Brisbane
- Miettes Boulangerie Patisserie, Brisbane
- Dulwich Bakery, Adelaide
- Riviera Bakery, Adelaide
- Little Caesars Pizzeria, Perth
- Miss Maud Pastry Houses
- Arik Kebabs & Turkish Bakery, Perth
- Bharat Traders, Melbourne
- Sunstar Bakery Melbourne
- Sainsbury’s Artisan Bakers, Melbourne
- Pasta Vera, Sydney
- Croissant D’or, Sydney
Brett Noy, Uncle Bobs Bakery, Brisbane
Brett Noy, Uncle Bobs Bakery, Brisbane
Uncle Bobs Bakery, Brisbane
Miettes Boulangerie Patisserie, Brisbane
Miettes Boulangerie Patisserie, Brisbane
Dulwich Bakery, Adelaide
Dulwich Bakery, Adelaide
Dulwich Bakery, Adelaide
Riviera Bakery, Adelaide
Riviera Bakery, Adelaide
Riviera Bakery, Adelaide
Little Caesars Pizzeria, Perth
Little Caesars Pizzeria, Perth
Little Caesars Pizzeria, Perth
Miss Maud Pastry Houses
Miss Maud Pastry Houses
Miss Maud Pastry Houses
Arik Kebabs & Turkish Bakery, Perth
Arik Kebabs & Turkish Bakery, Perth
Bharat Traders, Melbourne
Bharat Traders, Melbourne
Sunstar Bakery, Melbourne
Sunstar Bakery, Melbourne
Sunstar Bakery, Melbourne
Sainsbury’s Artisan Bakers, Melbourne
Sainsbury’s Artisan Bakers, Melbourne
Sainsbury’s Artisan Bakers, Melbourne
Pasta Vera, Sydney
Pasta Vera, Sydney
Pasta Vera, Sydney
Croissant D’or, Sydney
Croissant D’or, Sydney
Croissant D’or, Sydney
by John Reyment
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