Your business profile on your website deserves more than just a headshot photo. So it’s time to update your business website and general image. Yes, websites get tired and need to be refreshed every so often. What’s more, with so many people using a mobile device to surf the net these days, your website has to be responsive to look good and display your information correctly on both mobile and desktop device.
When updating your website, your web designer will ask you for photos to include on your website. They may source some stock images that perhaps your competitors may use. They’ll also ask you if you have any relevant photos to include.
Think for a moment of most of the about us web pages you’ve seen on a business website. If there are any photos at all, what’s typical is a generic stock photo of a group of people that you “just know” is not the people wanting you to do business with them.
You might find a paragraph about the director or partner in the company accompanied by a postage stamp sized headshot. This image is often against a white (appears grey) background, is underexposed, pixelated with horror movie lighting.
Photos of the staff and team members customers actually do business with members of the team are often conspicuous by their absence.
Isn’t it time business owners showed more pride in how they present themselves and the valuable team working with them?
Potential clients and customers are constantly searching online and in social media to engage with the service providers they need. With so much competition in the marketplace, a valuable strategy is to feature professional images that present the real people of your organisation and what you are capable of.
The images here are some of the environmental, story telling workplace portraits we’ve done. More than just a headshot with a white background, each image gives the viewer an insight into the person, what they do, their personality, where they work. They connect emotionally and encourage engagement.
Would you like images of you and your team that connect with your potential clients and customers? Get in touch with us and let’s organise a meeting over coffee. After a chat about what you do, we’ll be able to suggest images we can create for you that will make your website message irresistible to your potential clients and customers.